What We
Do

01

Brand Marketing

Contextual Audience Strategy and Planning

Develop strategies using broad demographic, interest-based, and contextual targeting to reach audiences likely to engage with brand messaging. Focus on placements that drive awareness and support early-stage audience building.

  • Broad Reach
  • Contextual Targeting
  • Early Engagement

Creative Guidance for Awareness and Engagement

Provide insights on ideal formats and messaging that resonate with top-funnel audiences, emphasizing storytelling and engagement-driven content that builds long-term brand recognition.

  • Storytelling Guidance
  • Visual Impact
  • Brand Recall

Awareness Campaign Setup and Execution

Set up dashboards and tracking systems for key metrics like reach, impressions, and engagement. Use these insights to refine campaigns, aiming to maximize audience exposure and improve brand recall over time.

  • Engagement Metrics
  • Real-Time Insights
  • Brand Lift
02

Performance

Bottom-Funnel Retargeting Strategy

Develop conversion-focused retargeting tactics that bring high-intent users back through tailored messaging. Focus on maximizing conversion potential by refining targeting based on user behavior.

  • Precision Targeting
  • Conversion Focused
  • Intent-Based

Creative Guidance for Conversion-Driven Campaigns

Offer advice on crafting high-impact CTAs and conversion-focused messaging tailored to encourage immediate actions, optimizing for ad placements that prompt quick results.

  • Strong CTAs
  • Conversion Optimization
  • Personalized Messaging

Conversion Tracking and Optimization

Provide detailed reports on bottom-funnel KPIs, such as CPA, CTR, and conversions. Continuously optimize for improved ROI through data-backed adjustments, ensuring maximum budget efficiency.

  • ROI Analysis
  • A/B Testing
  • Dynamic Adjustments
03

Advanced Analytics

Audience Data Activation and Collection Consulting

Help brands set up robust first-party data collection and activation, integrating tracking tools like cookies and pixels to strengthen future targeting and audience insights.

  • First-Party Data
  • Pixel Setup
  • Audience Insights

Attribution Modeling and Incrementality Analysis

Design and implement cross-channel attribution models and conduct incrementality analysis to accurately measure the added value of programmatic campaigns on revenue and overall performance.

  • Cross-Channel View
  • Revenue Impact
  • Multi-Touch

Insights and Compliance Advisory

Deliver post-campaign insights with actionable recommendations and ensure data practices align with privacy regulations, supporting ethical data use and compliance with standards like GDPR and CCPA.

  • Actionable Recommendations
  • Privacy Compliance
  • Ethical Data Use